ABOUT US

Nature has a solution

HerbElixa Ltd. is a company founded in 2018 with an aim to develop and produce herbal products based on medicinal plants. Our main focus is development of products based on essential oils that can help in treatment of different health disorders and diseases. Also, we put special emphasize in development of products that can be used for eradication of microorganisms that are resistant to available therapies, such as Helicobacter pylori.

Essential oils, the basis of our products, are complex mixtures of numerous volatile compounds, obtained by hydrodistillation from aromatic medicinal plants. The structural diversity of these compounds enables them to work synergistically and through different mechanisms, thus it is practically impossible for microorganisms to develop resistance. That is the main advantage of essential oils in comparison to other single compounds, beside their natural origin and low toxicity. Additionally, despite their great potential essential oils are very poorly exploited in pharmaceutical industry. For all these reasons, HerbElixa have chosen essential oils as basis of its products.

Our products are exclusively based on scientific results, primarily stemming from 10 and more years of research done by HerbElixa co-founders: three researchers and university professors that already built successful careers in science. All HerbElixa products represent innovation and are unique because they are produced by our own recipes and methodologies.

To obtain high quality of products we aim to control the whole process of manufacturing, from row plant material production to final product packaging and distribution. As raw material we use plants cultivated by local farmers thus supporting rural transformation.

Let the nature work for you!

HERBELIXA TEAM

Dr Nataša Simin

PhD in Biochemistry

co-founder

Dr Natasa Simin holds PhD in Biochemistry and is employed at University of Novi Sad Faculty of Sciences, Serbia, as an Associate Professor. She has more than 15 years of experience in research in the field of biochemistry of medicinal plants. She participated on several national and international scientific projects as a researcher and manager assistant. She published 26 research papers in peer-review journals. Her research interests are isolation and chemical characterization of biologically active molecules from plants and the examination of their biological activities. With an aim to apply obtained scientific results in practice, 2018 she started business in the field of development and production of new herbal preparations, which will help in solving global health problems. With her colleagues, she founded two start-ups, HerbElixa and FeJuice, with which she won significant awards and grants at international and national competitions for innovative entrepreneurship.

Dr Marija Lesjak

PhD in Biochemistry

co-founder

Dr Marija Lesjak is Associate Professor at the University of Novi Sad Faculty of Sciences, Serbia. She obtained two PhDs. First one at the University of Novi Sad Faculty of Sciences, Serbia, in 2011 in biochemistry, and second one at the University College London, UK, in 2015 in molecular biology. The scientific work of Dr Lesjak is directed towards an assessment of biological activity of plants in in vivo and in vitro systems, and their potential to be used as valuable row material for pharmaceutical, cosmetic and food industry. She received several prestigious awards in Serbia and abroad for her scientific engagement: UCL Overseas Research Scholarship for her studies at the UCL (2011-2014); Willmar Schwabe award for the best Young Researcher in the field of natural products research (2011); Award for the best young researcher at the Faculty of Sciences University of Novi Sad, Serbia (2015); the “Start-up for Science” scholarship awarded by Philip Morris in cooperation with the Center for Development Leadership in Serbia (2016); National Scholarship L ‘Oréal-UNESCO For Women in Science (2016); Special Award “Dr Zoran Đinđić” for young scientist and researcher for the overall scientific contribution awarded by University of Novi Sad, Serbia (2018). She is author of numerous scientific publications in renowned international journals. Wanting to give scientific results greater purpose, 2018 Marija engaged into innovative entrepreneurship and development of commercial products whose beneficial effects on human health are based on scientific facts. So far, she has founded two start-ups, HerbElixa and FeJuice, with which she has won many prestigious grants and awards in the field of innovative entrepreneurship.

Dr Ivana Beara

PhD in Biochemistry

co-founder

Dr Ivana Beara is Full Professor at University of Novi Sad Faculty of Sciences, Serbia. She finished her PhD in Biochemistry in 2010. For more than 15 years, her research field is biochemistry of medicinal plants, particularly biological activities of natural compounds and experimental methods for evaluation of their potential. She published 27 research papers in international peer review journals, and participated in several national and international scientific projects. Her current research is focused on application of biologically active compounds in prevention and treatment of diseases, and development of new, naturally-based and scientifically proven formulations with health benefits.

Živko Simin

CEO

Mr Zivko Simin is engineer in agriculture graduated Water Management at Faculty of Agriculture University of Novi Sad, Serbia. He is CEO of HerbElixa Ltd. company since the company was founded. Previously he worked as Quality Manager in international, world leading casing company “Viscofan” with 15 years of experience in different food processing industries. At the Viscofan company in Novi Sad he was responsible for maintenance and development of six different standards (ISO 9001, 14001, OHASS, HACCP, BRC and HALAL) implemented in the company. He was management representative presenting Company in front of: certification bodies, customers and authorities. He was a part of the Food Safety Corporate Audit team, performing audits in sister companies worldwide. He was also a leader of HACCP team and was responsible for maintenance and development of Food safety programs in the Factory and for organization of trainings for employees in areas of product safety and hygiene. At meat industry “Carnex” Vrbas he spent seven years working on a position of Environment protection and waste management coordinator, as well as a member of a team for construction of waste waters plant. He holds a number of Certificates issued by European Organization for Quality and Nigel Bauer & Associates.

Dr. Slavica Lesjak

medical doctor and specialist of internal medicine

medical consultant

Mrs Slavica Lesjak is medical doctor and specialist of internal medicine with 40 years-long carrier in medical practice. Mrs Slavica Lesjak graduated medicine at University of Novi Sad Faculty of Medicine, Serbia in 1979. She obtained specialist degree in internal medicine at University of Novi Sad Faculty of Medicine, Serbia in 1990. In her rich carrier she worked at Community Health Centre Srbobran, Serbia (1979-2004) as general practitioner and at Institute for Pulmonary Diseases of Vojvodina, Sremska Kamenica, Serbia (2004-2017). In period 2015-2017 she was Head of Outpatient Clinic at Institute for Pulmonary Diseases of Vojvodina, Sremska Kamenica, Serbia. Mrs Slavica Lesjak retired in 2017. In 2018 she started working part-time in HerbElixa company as an advisor for medical issues.